Business News: Richard Mille Will Exit SIHH After 2019 (Update: Audemars Piguet Is Leaving Too!)

Business News: Richard Mille Will Exit SIHH After 2019 (Update: Audemars Piguet Is Leaving Too!)

In a public statement appropriated recently, Richard Mille has reported their goal to pull out from the SIHH. While the brand will in any case show at the 2019 show in January, as they have before, they won’t be available at SIHH 2020. This without a doubt comes as a hit to SIHH everywhere, as Richard Mille has become a prominent part in the advanced haute horlogerie scene and has recently utilized the show to dispatch a few vital pieces. 

Citing changes to their dissemination and store network in the course of recent years, Richard Mille no longer feels that shows are a solid match for their general image and deals system. In particular, Richard Mille refers to its transition to take a greater amount of its retail in-house to mono-brand shops, lessening its dependence on the more customary multi-brand stores. They’re a long way from the lone brand doing this, with heaps of other very good quality watchmakers having adopted similar strategy in the course of the most recent couple of years notwithstanding expanded interest, dark market troubles, and widespread discounting.

This news additionally comes not long after Swatch’s very much covered takeoff from Baselworld , and keeping in mind that I believe it’s almost guaranteed that RM and Swatch have settled on their choice for limitlessly various reasons, it is another essential move that sabotages the customary deduction around the display, career expo, and retail model in general.

In a period of extensive change for the two significant fake watch prices fairs and the entirety of the exhibitors, the music is as yet playing, yet Richard Mille isn’t searching for a chair. 

Update: Just after news broke about Richard Mille, we got affirmation that this year will likewise be the keep going for Audemars Piguet at SIHH. In a meeting with Le Temps , AP CEO François-Henry Bennahmias refers to his image’s selective conveyance technique and developing spotlight on talking straightforwardly to end clients and not simply the business, noticing that the SIHH is centered only around the latter. 

It’s additionally worth referencing that Audemars Piguet is an establishing individual from the Fondation de la Haute Horlogerie (FHH) and will keep on being engaged with outreach and social exercises, limiting its withdrawal to the SIHH show itself. 

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