In-Depth: TAG Heuer's Guy Bove And The New Autavia Isograph

In-Depth: TAG Heuer's Guy Bove And The New Autavia Isograph

Sometimes things don’t work out as arranged. Right off the bat in 2017, I addressed Guy Bove, then item chief and planner at Chopard. He’d as of late completed the energizing plans of sister brand Ferdinand Berthoud, which had gathered up the primary prize at the Grand Prix d‘Horlogerie de Genève a couple of months prior. In any case, despite the fact that he is a true fake watch prices sweetheart, Bove was looking at looking for another bearing throughout everyday life. Perhaps escaping fake watch prices Perhaps voyaging more. Perhaps zeroing in additional on his photo-based workmanship. A couple of months after the fact, the entirety of that went out the window. 

A recognizable number had showed up on Guy’s phone – that of Georges Kern, with whom Guy had recently worked at IWC. Kern had recently been selected the new supervisor of Breitling and needed Guy ready. After a year ago’s relaunch of Breitling, which combined contemporary plans with motivation from its own vintage list, we as a whole thought the pair would continue to go for some time. I’m certain I was not by any means the only one whose jaw dropped when I chanced upon Guy at this previous year’s GPHG and he disclosed to me that as of November 1, 2018, he had become the item chief at TAG Heuer. 

A few months after the fact, Guy, clad in purple V-neck cashmere on a dim dark shirt, welcomed me in the banquet room of the stretched-out shiny box that is the TAG Heuer HQ. His long and hectic days start when he opens up a PC or sketchbook at seven AM on the train from Geneva and finishes 12-13 hours later.

“My schedule here in La Chaux-de-Fonds is completely shut out – I am meeting individuals, moving things along,” says Guy, adding that, “Right now the enormous spotlight is on the Autavia assortment, which launches at Baselworld on March 20, 2019.”

The Autavia, which in a real sense comes from the universe of vehicles and flying ( as Cole noted here ), started with a 1933 dashboard twofold chronograph and clock that you would introduce in your own vehicle or plane. Also, this, thus, was plummeted from a 1911 dashboard chronograph called Time of Trip. Quick forward to 1962, and the Autavia had developed into a wrist-worn chronograph – the essential plan motivation of the new collection.

“At TAG Heuer we make fake watch prices for individuals of activity,” Guy clarifies. “We have clear columns, and two of them are outside: Autavia and Aquaracer. Aquaracer is all the more a technical device fake watch prices where I would envision ice tomahawks, breathing devices, thus on. Autavia is perhaps more motivated by its past and the Aviation part of its name. It is additionally a lot of an authentic TAG Heuer fake watch prices it has the bidirectional artistic bezel, titanium case back, chronometer affirmation, and water protection from 100 meters.”

We plunked down with the new assortment of fake watch prices ahead of Baselworld so that Guy could give me some insight into how this new family occurred, why he made a portion of the really intriguing plan choices, and where things might go later on. Here is a select bit of our discussion. We get right into it:

Anders Modig

But, while it’s as yet a device fake watch prices is the new Autavia more about going on an extravagance safari than going on an Antarctic expedition?

Fellow Bove

Exactly. Be that as it may, it can in any case confront a ton of stuff; it is forward-thinking technology. The plan is a touch more historical and reasonable for a more easygoing style. 

AM

I see you are getting on board with the trend of smoked dials too.

GB

Yes, dials blurring to dark is something we had done effectively during the 1960s and 1970s at TAG Heuer. This gives it a consoling retro inclination, yet in the event that you take a gander at the dial, you see a few plan subtleties that we would not have had the option to make before. For example, the files embedded into the internal bezel and the numerals are in reality thick squares of Super-LumiNova stuck to the dial. 

AM

How do you achieve the appealing grain on the dial?

GB

It is airbrushed, and the grain comes from the artistic creation process. 

AM

What does the Isograph on the dial stand for? 

GB

It is Greek for “equivalent planning,” and it flags that we’ve come up with the world’s first hairspring made of a carbon composite. There are two machines on the planet that can make it, and both of them are at the furthest edge of this structure. We began utilizing it in the Carrera Caliber Heuer 02T Tourbillon Nanograph recently, and now Autavia will likewise have this hairspring. It is resistant to shocks, vibrations, temperature change, and magnetism. This can permit totally different looks on the off chance that we need. We can plan a hairspring with a couple of imperatives, such as the space accessible and the recurrence. (The programmed development Autavia is beating at 4 Hz or 28,800 vph.)

AM

So it gives the creator more freedom? 

GB

Yes, it doesn’t have to resemble a typical hairspring. This technology additionally permits us to work with an equilibrium wheel.

AM

What other plan highlights stand apart for you in the Autavia collection?

GB

The sloped carries and the XL crown – the furrow in the center comes from the dashboard clock, and the crown’s shield logo is encircled by veneer on the steel pieces. This is new for us. On the two bronze models the shield has a matte framing. 

AM

Yes, what else would you be able to say about the bronze models?

GB

I truly like green fake watch prices And when it comes to the actual bronze, there are two unique sorts of composites, and this is the one that colors – it will go to verdigris – it isn’t the aluminum bronze compound that some other brands prefer. 

AM

Why did you select this?

GB

It is customary bronze. In the event that you are truly searching at bronze fake watch costs my assessment is that you anticipate that it should turn green. You just should be somewhat tolerant. Have you perused what they say on the discussions about bronze? “Loads of stunning home science out there.”

AM

As a planner, why do you think that bronze has acquired such ubiquity throughout the last not many years?

GB

Because it is an honest, authentic, strong, normal material with patina, which gives a more historical feel to the item. It stands apart from steel with the warm shade of gold, however not the conspicuous shine of gold. In the end it is somewhat more costly than steel, yet it’s anything but a huge cost gap.

AM

What about the lashes on the new Autavias? 

GB

If you need a conventional look, you get it with the leather tie. Also, we have a lash framework which makes it overly simple to change. On the off chance that you settle on the metal wristband, you likewise get a NATO lash in the package. 

AM

In general, why is type on a fake watch prices so significant for you as a fake watch prices designer?

GB

Because you can feel it. On the Autavia, essentially all the sort utilized is from the 1960s unique – and some 1970s models, for example the Bundeswehr models. 

AM

Let’s move it up to an essential level. You have been planning and driving item offices at three totally different companies in a short measure of time. How would they compare? 

GB

Since TAG Heuer is much greater in volume, the lead times here are longer – about a year from configuration to showcase. This year is somewhat of an interval year; I have had next to no say on the items since they were practically evolved when I got here. 

AM

Is there a contrast between working for a family company (Chopard), a financial speculator (Breitling), and an extravagance gathering (TAG Heuer)? 

GB

The question comes down to individuals more than to what in particular sort of company it is. The character of the proprietor has the effect. The general objective with every one of them three is to improve, to remain who they are, and to push ahead into the future, make added esteem, and sustain the brand.  

AM

My bias would say that enormous volumes would mean more plan compromises. Is that valid in your experience? 

GB

If you compare the 50 pieces each time of Ferdinand Berthoud, where we likewise developed new haute horlogerie finishing techniques, with the hundreds of thousands of TAG Heuers, there is a distinction. With an extremely high volume you need to upgrade plan and creation. However, clearly I will not let anything through that is heavily compromising the goal. What’s more, in the end it is certainly conceivable to make cool fake watch prices at an enormous scope! I would say that TAG Heuer is about high execution just as haute horlogerie. Here we are discussing chemistry and science at the help of timing and mechanics. 

AM

Why the solid Autavia center in 2019? 

GB

We have indecent fake watch prices lively fake watch prices rich ones, yet as of recently we didn’t have the lasting feature of an undertaking fake watch prices  

AM

When you say “experience,” I take a gander at the Autavia and discover it to be a truly cool Jeep of a fake watch prices Do you understand what I mean? 

GB

Yes, precisely. We didn’t have the Jeep. We had the race vehicle, we had the GT, the run, however we didn’t have the Jeep. We even had a Hummer, yet we didn’t have the Jeep. Presently we have the Defender. 

AM

Vintage is as yet huge – one overarching pattern to run them all. Why are fake watch prices creators thinking back so much?

GB

My philosophy and vision are not to make retro items, but rather to make items that are associated with our past. The fixings should be comparative, however the plans extraordinary. On the off chance that you need to fabricate a brand, I think you should have the option to perceive a portion of the fixings from the past. 

AM

What are you bringing to TAG Heuer?

GB

You know, my first great fake watch prices was a TAG Heuer, back in 1989. The primary fake watch prices I really dealt with was really a TAG Heuer. When it comes to fake watch prices I like consolidating the past with the future and the present, which is something that can be emphasized in our assortments. In the end I clearly bring my assessment and the eyes of an architect – I have been taking a gander at these sorts of subtleties for 20 … [he stops to think] … no, for very nearly 25 years. 

AM

Now with your bustling schedule and large challenges, what is happening with your own craft outside the fake watch prices world? 

GB

I essentially have no an ideal opportunity for it. When I come home following a long hectic day, I simply need to invest a touch of energy with my family. So indeed, it is eat, rest, rehash right now. Yet, when life is this acceptable, I wouldn’t fret that at all.

For more on the new Autavia Isograph, visit TAG Heuer online .

Photographs by Hans-Jörg F. Walter

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